Today's video answers the question of how much content should be given away for free. The short answer is: all of it! When you give consumers a reason to seek you out and come back for more, they are more apt to buy from you. The content you distribute (through blog posts, social media, videos, etc.) acts as your native advertising. People are going to judge whether or not they want to pay you for more information based on the free info you are throwing out there. When they’re hungry for more, they will buy.